Apparel Product Development & Launch Consulting

Your strategic partner as you develop, launch, and grow your apparel business.

01. Apparel Product Development
Turning creative concepts into thoughtfully developed, production-ready apparel.

Fabric Sourcing • Factory Sourcing • Technical CAD Drawings • Tech Packs • Digital Prototypes • Sample Evaluation • Collection Planning

02. Fashion Operations Consulting
Creating the systems, workflows, and processes that support a growing fashion business.

Client Onboarding • Client Success • CRM • Vendor & Press Relationship Management • Materials & Sample Tracking Systems • Collection Costing • Standard Operating Procedure (SOP) Development • Admin & Operations Audits

03. Brand & Collection Launch Strategy
Building strategic plans to introduce brands and collections to the market with intention and impact.

Go-to-Market Strategy (GTM) • Merchandising • Wholesale Marketing • Tradeshow Preparation • DTC Strategy • Collection Launch Event • Experiential Marketing • Fashion Show Planning • Photoshoot Coordination • PR Strategy • Pop-Up Retail

Full Service List
Clothing rack with various dresses and tops in different colors and styles, set in front of a wall decorated with various art prints and images.

For Brands Ready to Grow

Emerging Fashion Brands

For founders & fashion designers with a vision who are ready to turn an idea into a thoughtfully developed, market-ready collection.

Established Brands

For independent retailers ready to develop a private label collection that reflects their brand, anchors their assortment, and gives them greater control over product and quality.

Boutique Retailers

“Interpretation of my designs, guidance with fabrics/vendors, attention to detail...was exceptional. When it was time to locate a factory, I had numerous people say (including a well known production facility in Italy) “These tech packs are extremely thorough and well done. This is the kind of work we normally see from established fashion houses”.”
— Erin M.

For growing brands ready to refine their product offering, expand into new categories, or strengthen the systems behind their growth.

Complimentary Consultation

Let’s connect to discover how we can work together. Click the button below to go to our Inquiry form.

What are you working on?

Philosophy

I believe fashion & apparel brand founders should not have to navigate the complex path from creative idea to market launch alone. With experience spanning fashion design, technical development, operations, and brand experience, I bring a holistic perspective to the work of building an apparel business. My role is to help connect the creative vision with the strategy and structure needed to bring it forward.

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Inspiration

A person pinning photos and images to a wall, including jewelry, fashion models, and artwork, with their hands and arms visible.
A woman in a black suit giving a speech to seated guests at a formal dinner party in an elegant room with white walls and large windows. The table is decorated with flowers and candles.
Paper patterns hanging on a rail

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Let’s stay connected.

If you are ready to get started with a project, please fill out the Inquiry form on our Contact page or reach us directly by email at hello@mashadehaan.com

If you prefer to keep in touch but are not yet ready to start a project within the next year, please fill out the form to the right to keep up with fashion industry news & resources for designers & retail brands.